dna13 is the first in North America to introduce electronic media monitoring with a single search interface that includes broadcast TV (within minutes of airing), print, Internet news and blog postings.
With unlimited search terms spanning all media, alongside real-time coverage alerts from members of your team, our monitoring service keeps you abreast of campaign coverage, emerging news, company-related issues and competitor news activity as it happens.
Our list of integrated media content partners includes PR Newswire, dnaTV, Thomson Dialog, Moreover, BurrellesLuce, CNW Group, Factiva, LexisNexis and FPinfomart.ca. We are also happy to integrate any new media feed you choose.
dna13 software gives you immediate access to your media coverage. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Then send it around to team members and senior management.
What do we monitor?
- Broadcast Television
Over 300 U.S. and Canadian broadcast television channels are seamlessly monitored.
- Print
Over 13,000 traditional print outlets including newspapers, magazines, newsletters, trade publications and wire services.
- Internet
Over 25,000 internet sites updated daily.
- Blogs
Over eight million blog feeds that we update daily.
Key features
- Video Coverage on Demand
dna13 delivers your broadcast mentions within four minutes of the original airtime. No other service is this quick. Unlike most broadcast monitoring services, dna13 digitizes results for immediate retrieval, essentially creating a video-on-demand service.
- Keyword Searches
Conduct granular keyword searches by region, industry, beats, languages, channels, categories and relevance. Save these searches and assign them to campaigns or issues for future use.
- Monitor Competitors
Continuously monitor your coverage and that of your competitors. Assign search results to a project and generate electronic clip books instantly for team viewing.
- Ad-Hoc Searches for Agency Pitching
If you’re an agency competing on a pitch, run a search on the potential client and wow them with an analytical report on their coverage.
- Real-Time Alerts
Keyword search alerts keep you on top of breaking news coverage, something that’s especially important for rapidly developing stories. Add the dna13 dashboard to your internal stakeholders’ homepage to keep them up-to-date on the activity on the campaigns and issues.
|
