dna13 provides a secure, collaborative web-based interface that lets you define, manage and execute multiple public relations campaigns.
With dna13 software, simple, user-defined parameters let you keep your team and your clients informed — as your PR campaigns unfold. Gather competitor and media intelligence, develop and manage contact and media lists, and ensure all your internal stakeholders are communicating the same messages, based on access to the campaign’s background data, positioning statements and coverage reports.
Key features
- Collateral Management
Co-manage positioning statements, press releases and speaking notes with key stakeholders and team members.
- Journalist Tracking
Instantly see detailed call notes from interviews with journalists.
- Call Transfer Notification
Transfer media calls to the appropriate spokesperson.
- Campaign Clip Books
Easy export functions allow you to create an instant ‘Clip Book’ in Word or PDF for traveling executives
- Clip Book Reports
Create a PDF report of your clip book for at-a-glance reporting and easy mailing to clients and executive teams.
- Issue Reporting
View and export reports highlighting key issue positioning, media coverage and impact.
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