dna13’s analytics function lets you rank, prioritize and demonstrate the relevance of the coverage you’ve received.
The reporting function graphically displays the coverage across all media, by issue, region and business line. Add metrics to make your report even more granular.
Measure the effectiveness of your communications outreach and demonstrate the value of the coverage you have generated — including the coverage you’ve avoided.
A separate communication activity report provides a summary of all phone calls, interviews, email messages and other events that surround campaigns and issues. Add this report to the dashboard of the executives and clients who need to know about this activity.
Key features
- Enhanced Metrics and Chart Generator
Evaluate coverage based on tone, prominence, audience reach, appearance of key messages, brand mentions and exclusivity.
- Analyze and Measure Coverage
Report the impact of the coverage you helped generate by measuring what is important to your company.
- Crisis Communication Management
Show how you avoided and deflected negative coverage in crisis situations affecting your industry. Compare that to how your competitors fared.
- Track Competitors’ Coverage
Compare your media coverage with your competitors’ in a simple graphic format.
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