With dna13, your corporate communications team can collaborate in a secure, on-line setting with its external PR agency, media relations, investor relations and other contacts to manage your important issues in real-time. dna13’s monitoring and reporting tools enable you to manage your responsibilities for your company’s most important asset – your brand reputation.
In today’s complex communications environment, demonstrating the value that your corporate communications team delivers is getting tougher. With our reporting tools, you will be more responsive, efficient and accountable to your bottom line goals.
Through a single dashboard, you’ll gain visibility into your company’s key public relations performance metrics, insight into team outreach activity, and advanced analysis to demonstrate the value of your communications and PR investments.
Reputation Visibility.
Updating corporate executives on the media coverage gained by your corporate communications and PR teams is integral to demonstrating ROI. dna13 helps you to evaluate your efforts with fast and accurate analysis and reports, so you can plan new strategies and tactics ‘on-the-fly’.
dna13's benefits include:
- Interactive analysis of your PR activities and outreach. Define the level of granularity you need to get insight into the impact of your corporate communications campaigns.
- Comprehensive competitive intelligence. Keep tabs on your competitors with limitless searching and media coverage analysis.
- Executive visibility into brand image perception. Analyze coverage on multiple dimensions to evaluate how your brand is being projected in the media, including tonality, key message pickup, PR activities, quote inclusion, brand mentions, competitor mentions, coverage type, article, and outlet prominence.
- PR Dashboard visibility into results. Analyze the success of campaigns quickly and make calculated resource decisions.
Corporate Communications Team Accountability.
Illustrating the effectiveness of your corporate communications and PR teams is your responsibility. dna13 corporate communications software shows you real-time activity of your team members, enabling you to manage and analyze effectiveness quickly so you can focus on greater value initiatives.
Benefit from dna13 corporate communications software with:
- Executive insight and analysis of team productivity. Monitor the dna13 environment for all email and phone contacts logged by your team with stakeholders and media, and generate exportable charts with the one-click wizard.
- Observe agency productivity. Monitor the efforts of your PR agency and collaborate in real-time on emerging issues.
- Data security. Customized user roles protect information and keep it confidential between application users.
- Stay on message. Provide a secure and collaborative environment for comprehensive issues and campaign management across your enterprise.
Benefit from dna13 reputation management software with
- One platform. dna13 consolidates all your media monitoring content into one platform, enabling you to report and compare results across media and between issues with just one click.
- Collaborative workspaces. All material relating to an issue is placed here, allowing members to discuss and stay up-to-date on important matters regarding this issue.
- A global application. As a Software-as-a-Service (SaaS) solution, dna13 reputation management software is fast and easy to deploy, with web-based access, allowing your team to access the product wherever they are, whenever they require.
Want to learn more about how dna13's web-based application for media intelligence and public relations management can empower your corporate communications team and external PR agencies?
