|
dnaProfessional provides a secure, collaborative web-based interface that lets you define, manage and execute all aspects your communications campaigns.
With dnaProfessional, user-defined parameters allow you to keep key stakeholders informed — as the campaign unfolds. Everyone involved has access to project team members, employees and journalists, as well as information such as background data, positioning statements, contacts, media monitoring results and coverage reports. It’s all there, in real time and at a glance.
Key features
- Collateral Management
Co-manage positioning statements, press releases and speaking notes with stakeholders and team members.
- Journalist Tracking
Instantly view detailed call notes from interviews with journalists.
- Campaign Clip Book Creation
Create an instant clip book in Word or PDF for traveling executives.
- Campaign Reporting
View and export reports highlighting key campaign developments, media coverage and impact.
|
