dnaMonitor.

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dnaMonitor's news coverage scoring function lets you rank, score and demonstrate the relevance of the news coverage you’ve received.

Analyze coverage in multiple dimensions
including key message pickup, brand mentions, direct quotes inclusion, tonality and coverage exclusivity.

The reach and success of PR efforts can be measured by creating custom reports.

Key media metric data can also be reviewed in a printable, bird’s eye view detailing the effectiveness of your broadcast coverage.

Key Features:

• Relevant Metrics for Scoring

  Score coverage on metrics of most importance to your organization and demonstrate ROI.

• Media Analysis Reports

  Generate media analysis reports and charts from multiple templates available at the click of a button

• Syndicate and Duplication Management

  Have immediate insight into duplicates and syndicated articles, and adjust your reporting accordingly.