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With dnaMonitor, you are able to cost-effectively measure and compare results of your media coverage, or other important factors affecting your business such as your brand, products and competitors.
Environmental Reporting
One-click, pre-built comparison reports include:
- Total ink share
- Ink share by date
- Volume of coverage
- Media mix of coverage (broadcast, print, blog and Internet)
- Media outlet coverage
- Comparison reports
Media Metrics Reporting
With the click of a button, dnaMonitor creates reports and graphs from saved scored media coverage to give real-time insight into your brand and reputation. One-click reports on multiple dimensions including:
- Tone
- Key messages
- PR activities
- Direct quotes
- Brand mentions
- Competitor mentions
- Coverage type
- Article and outlet promience
Those requiring a solution for the advanced management of issues, campaigns and
more comprehensive outreach should consider a upgrade to dnaEnterprise which includes dnaAnalytics for more granular coverage and PR outreach analytical tools. |
