dnaEnterprise.

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With dnaEnterprise you can save and score media clips for detailed reporting and analysis.

As they are saved or scored, clips are assigned to a campaign or corporate issue for immediate team review, online discussion within the workspace and late-stage reporting.

Key Features:

• Share Coverage Scoring Workload

  Monitor collectively to share the work load, with each user getting a unique set of results to view, score and save.
  

• Multiple Scoring Dimensions

  Score coverage on dimensions like tonality, key message inclusion and tag them to the press release distributed. More detailed dimensions for scoring include direct quotes inclusion, brand mentions, competitor mentions, coverage type, article and outlet prominence.
  

• Circulation and Reach Estimates

  Receive automatic scoring of coverage based on TV audience and print reach
  estimates.
  

• Syndicate and Duplication Management

  Receive flagged reports when syndicated and duplicated stories are detected.