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dnaMunicipal provides a simple and effective way to manage, monitor and measure your media relations and communications with employees and the public you serve.
Built to meet the specific demands and pace of today’s governments, dnaMunicipal integrates the entire communications process, including media monitoring and analysis.
dnaMunicipal provides integrated real time monitoring of broadcast television, print, Internet news, newswires and blogs in one simple, fully integrated application. With user alerts providing immediate feedback, government communicators can immediately view the type and volume of coverage by campaign, issue or media outlet.
Our media and market monitoring helps communicators understand in real time how they and their competitors are being perceived in the public eye. Most importantly, dnaMunicipal provides the tools to correct erroneous messaging quickly, as well as deliver immediate analysis reports to senior staffers or the Mayor’s office.
dnaMunicipal enables efficient:
dnaMunicipal is ideal for:
- municipal, local and federal governments
- non-profit organizations
Key features:
- improved cross-department access to information
- improved campaign and issue management through common processes
- clearer, unified communications messaging across departments
- real time media monitoring of TV, print, Internet, blogs and newswires
- integrated reporting and distribution capability for media coverage
- simple distribution of media mentions through publishing wizard
- advanced media coverage analytics for strategic evaluation and planning
- integrated automated distribution of media releases
- Microsoft Outlook integration for email and contact synchronization
- integrated mobile device access
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