dna13's analytical capabilities provide you with interactive, in-depth analysis of your communications and public relations activities and results. While dashboards provide a high-level overview, dna13's detailed reporting and analytics functionality lets you define the specific insight that you need, in order to analyze your corporate brand and reputation, and public relations activities. Break down your data by geography, product, brand, PR campaign, or issue, and gain valuable insight into your departmental ROI.
dna13's reporting and analytics features include:
Real-time media monitoring analysis
Multiple dynamic graphing filters define variables so you can graph and compare PR inputs and outputs.
High resolution graphs for export - share the results of your PR activites
Graph eye-catching results to export and share with senior management stakeholders.
Dashboard visibility into results - assess PR campaigns
Through a single dashboard, you can compare and assess public relations campaigns, issues or crisis management activities and make strategic decisions quickly.
Roll-up reports for issues and business dimensions
Define your organizational structure within the platform, and create roll-up reports on defined business dimensions (geographies, business units, brands, etc).
