Tracking all of your media coverage and conversations is important, but only the beginning of the process. Once you have all of this valuable information collected, you need to turn it into usable business intelligence.
dna13 provides you with extensive reporting capabilities that allow you to view high-level overviews of your overall PR activities, as well as specific details of your individual campaigns and issues. With real-time media intelligence, ensure that your PR and communications activities are directly reflecting your media coverage and PR activities.
dna13 reporting features include:
Media analysis effectiveness
Quickly analyze the success of your various PR campaigns, with easy-to-use comparison reporting.
Multiple report templates
Access a numerous high resolution interactive charts for standardized reports, with customizable templates available upon request.
Executive visibility into your brand and corporate reputation
Quickly analyze the various elements of your media coverage to quickly provide high-level executive insight into the standing of your corporate reputation.
Dashboard visibility into your campaign results
Instantly gain complete visibility into your public or media relations campaigns to make strategic planning and resource decisions.
