dna13 Launches dnaMonitor
Single platform for all media with the right economic model
gives corporations global, real-time visibility into their brand and reputation
OTTAWA, ON – April 14, 2008 - dna13 today announced the immediate availability of dnaMonitor, a new on-demand solution for media monitoring and analysis. dnaMonitor is a global media monitoring solution with an integrated suite of tools to monitor, score, report and publish feature rich clip books. In a single dashboard, organizations are able to monitor and analyze print, broadcast TV, Internet and blog content within moments of the coverage appearing. With unlimited ad-hoc queries and no per-clip charges, dnaMonitor delivers the economic model required by organizations to cost-effectively monitor and report on all factors impacting their brand and reputation. With better visibility, accountability and task automation, public relations teams are able to focus their efforts on high-value initiatives such as strategy, message development and refinement as well as developing better relationships with key stakeholders.
"As a leader in strategic communication counsel and crisis management, we demand real-time, nationwide perspective into the factors affecting our clients' reputation", said Karen Ash, Manager of Research, Van Prooyen Greenfield LLP. "In a single dashboard delivering TV, print, internet and blog content accessible via an unlimited number of ad-hoc queries, dnaMonitor cost-effectively delivers the breadth and depth of insight we need to develop our strategy and later analyze it's effectiveness."
“Brand and reputation management is in a revolutionary phase. The environment is rapidly changing with the advent of consumer-generated media resulting in unprecedented volume and distribution speed. The impact is global and our economic environment is driving fiscal responsibility and accountability,” said Chris Johnson, CEO, dna13. “We are launching dnaMonitor to help corporations succeed in this new environment by cost-effectively delivering the visibility they need to both protect and build their brands and businesses.”
dnaMonitor provides:
- Visibility with breadth: Monitor and analyze global print, broadcast TV, internet and blog coverage in a single dashboard. dnaMonitor’s open content architecture supports integration with customer specific content feeds enabling a single search to span and deliver results from traditional and new media outlets that are important to your business.
- Visibility with depth: With unlimited ad-hoc queries and the ability to save clips without per-clip fees, dnaMonitor enables organizations to cost-effectively monitor and report on all factors driving their brand and reputation including brand and product mentions, competitive and industry landscape as well as government and regulatory policies.
- Near real-time visibility: Monitoring results across all media are reported in near-real time enabling corporations to have immediate visibility into breaking news. With direct control of searching, users are no longer at the mercy of their media monitoring service and can instantaneously add and update search terms to actively monitor breaking news as it unfolds without delay. Rapid clipbook production and topic centric organization allows the associated clips and metric reports to be shared quickly with all stakeholders in the organization.
- Power and control to the user: dnaMonitor allows users to develop and manage their own search terms enabling instant results and the security required to perform in-depth research for confidential campaigns and issues.
- Improved productivity: The use of wizards and the automation of standard processes provides an efficient dashboard to drastically improve the media monitoring productivity of PR teams.
- Executive insight: Corporations can now score and analyze coverage on more than 15 dimensions including key message pickup, brand mentions, direct quote inclusions, tonality and coverage exclusivity.
- The right economics: With unlimited ad-hoc queries and options enabling no per-clip charges, dnaMonitor delivers the economic model required by organizations to cost-effectively monitor and report on all factors impacting their brand and reputation. As a Software-as-a-Service offering, dnaMonitor can be rapidly deployed without any investment in on-premise hardware or software.
-#-
About dna13:
dna13 is a leading Software-as-a-Service (SaaS) solution provider for brand and reputation management. Our flagship product, dnaEnterprise, is an on-demand solution designed to help PR professionals manage, monitor and measure their brand and reputation in real time. dna13 enables a global collaboration and automates campaign and media relations management, real time media monitoring, as well as campaign and media analytics. More than 100 brands rely on the dna13 platform. Visit www.dna13.com for more information.
For further information
Alecia O'Brien, dna13, (613) 866.842.1723 x 231, aobrien@dna13.com
|
