dna13's Media intelligence Boosts Competitive Advantage for FPinfomart.ca Clients
Ottawa, ON, October 2006 - dna13, a leading provider of Enterprise Communications Management software for Fortune 1000 companies, today announced a new television content licensing agreement with CanWest MediaWorks' FPinfomart.ca. Infomart is the Canadian leader in electronic news and information distribution services. FPinfomart.ca is Canada's premier electronic provider of the best and most comprehensive selection of news, business information and corporate data.
The new agreement will allow FPinfomart.ca to expand its product line through the resale of dna13's unique television monitoring content which includes broadcast summaries, close-captioned text and instant broadcast clips from hundreds of North American networks and specialty channels. Unlike other broadcast monitoring services, dna13 delivers its electronic content in real-time -- virtually in unison with the actual broadcast news source -- to keep clients on top of breaking news and developing situations as they happen.
"dna13's media monitoring services are among the most advanced in the world," said Chris Johnson, dna13's Founder and Chief Executive Officer. "Our real time technology will provide FPinfomart clients with maximum broadcast media intelligence and competitive advantage in the marketplace."
"The rate of information exchange has accelerated incredibly in recent years and business professionals now need real-time access to a wide variety of information sources," said Arturo Duran, President, CanWest Interactive. "dna13's unique television monitoring content will enable FPinformart.ca to become a one-stop intelligence center that keeps working even when you're not, through its 24 hour, seven day a week, proactive media monitoring."
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About dna13 Inc.
dna13 Inc. is a leading developer of web-based communications management software for public relations and government relations practices in public and private sector organizations. dnaEnterprise offers extensive communications management, global media directories, analysis and integrated media monitoring (Print, Internet, Weblogs and Broadcast Television News). It provides communication professionals with a highly effective tool to manage their communication and media relations issues using a comprehensive and integrated process. The dnaEnterprise Software Suite is endorsed by some of the world's largest financial and insurance institutions. dna13 offers the dnaEnterprise suite and its extensive product line as a managed service (no IT or support required) through an annual subscription agreement. Created for both SMEs and Fortune 1000 organizations, it is designed to ensure subscribers always know what is being reported about them and provides an efficient tool to practice proactive media relations, respond confidently when required, and guard integrity and reputation.
dna13 is a privately held company with headquarters in New York and Ottawa. It was federally incorporated in April 2001.
For more information, visit www.dna13.com or call 1.866.842.1723.
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