dna13 Expands Reach and Precision of Broadcast Search Capabilities
Company extends its reach into top Neilsen Markets
New York, NY & Ottawa, Canada – June 11, 2007 - dna13 Inc., a leading provider of stakeholder relationship and reputation management software for Fortune 1000 and emerging companies, today announced that is has extended the reach of its U.S. television broadcast search capabilities and delivered fine-grained control over search precision. dna13’s on-demand Stakeholder Relationship Management (SRM) software, dnaEnterprise, can now seamlessly monitor over 300 U.S. and Canadian broadcast television channels in addition to 13,000 traditional print outlets, over 25,000 Internet sites and four million blog feeds.
dna13 has set the gold standard with its leading edge broadcast monitoring services by bringing broadcast mentions to users within four minutes of the original airtime. Unlike most broadcast monitoring services, dna13 software digitizes results for immediate retrieval, essentially creating a video-on-demand service. The expansion of dnaEnterprise’s search capabilities into the top 25 U.S. Neilson markets offers users fine-grained control for regional monitoring and related measurement capabilities. Users can now conduct granular searches by region, industry keywords, languages, channels, categories and keyword relevance. The company expects to be monitoring the 50 U.S. Neilson markets by the end of this year.
“People are inundated with far too many media alerts, FYI emails and canned reports that lack context and relevance,” said Andy Church, Vice President of Marketing at dna13. “At dna13 we pride ourselves on providing responsive monitoring capabilities that search across broadcast television, print and Internet content, and blogs with a single intuitive interface. Our issue centric application takes a structured approach to instantly sharing and reporting media mentions.”
Large public and emerging companies have several stakeholder management teams that need to manage corporate mentions in-the-moment and in the correct context. dna13’s comprehensive communications management framework seamlessly associates monitoring results to key projects and issues. This provides stakeholder managers with immediate access to news and monitoring notes that pertain to their responsibilities.
“Using dna13, RBC can easily manage an array of relevant monitoring mentions in various formats,” said Beja Rodeck, Director, Corporate Communications, RBC Financial. “We can generate traditional monitoring reports as well as provide almost instant access to key mentions either made about us by the media or made by our executives during interviews.”
dna13 is an on-demand software service that alleviates users of the headaches associated with new product implementation and management complexities. dna13 has an installed base of over 75 companies and has secured several partnership agreements with key channel partners and content providers such as PR Newswire, CNW Group, Thomson Dialog, FPInfomart and Moreover.
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About dna13 Inc.
dna13 Inc. is a leading provider of stakeholder relationship and reputation management software for Fortune 1000 and emerging companies. dnaEnterprise offers extensive communications management, global media directories, analysis and integrated media monitoring (print, Internet and broadcast television news). It provides communication professionals, stakeholder managers and executives the means to securely manage their communications and uphold their brand and reputation in real-time. Founded in 2001, dna13 is headquartered in New York City and Ottawa, Canada. For more information please visit www.dna13.com.
For further information: Alecia O'Brien, Product Marketing Manager, dna13 Inc., (613) 562-0232, x 231, aobrien@dna13.com |
