Saudi Arabia's National Commercial Bank selects dna13 to provide advanced PR management solution
Media Watch Middle East also joins dna13 growing content provider list
Ottawa, ON, Canada – November 05, 2007 - dna13, a provider of on-demand communications and stakeholder management software, today announced that The National Commercial Bank in the Kingdom of Saudi Arabia has selected dnaEntepriseTM to manage, monitor and measure their media outreach, reputation and brand through dna13’s web-based, topic-centric, public relations application.
The National Commercial Bank is the latest financial services company to join the growing list of banking customers using dna13 software. Based in Jeddah, The National Commercial Bank is the most prominent of Saudi banks and was the first bank established in Saudi Arabia in 1953. By the end of 2006 it operated 260 branches throughout the Kingdom, two international branches in Beirut and Bahrain and three representative offices in London, Seoul and Singapore, dedicated exclusively to providing Islamic Banking services. With $41.5 Billion U.S. in assets, it serves more than 1.7 million clients and provides approximately 110 ATMs and 8,200 Point of Sale Terminals.
“As the largest bank in Saudi Arabia and with the largest customer base of all financial institutions in the Kingdom, brand management is of the utmost importance to our organization,” said Chet Galpin, Chief Marketing Officer of the National Commercial Bank. “We chose dna13 because of its unique approach to managing campaigns and issues and its ability to let us monitor existing news feeds we license from Media Watch Middle East.”
Media Watch Middle East joins dna13’s comprehensive news content provider list that also includes Thomson Corporation, LexisNexis, BurrellsLuce, PR Newswire and Moreover Technologies. Media Watch Middle East is one of the largest media monitoring and analysis services spanning 27 countries including the Middle East, the Levant, Africa and the Indian Sub Continent, as well as regional offices in Dubai, Cairo, Beirut, Amman, Baghdad and Mumbai. It serves clients in 89 lines of business, political and social reporting, allowing it to build an archive with more than 1.4 million news items that can be used for historical research, baseline reporting and trend analysis.
“A key part of National Commercial Bank’s decision to choose dna13’s technology was our ability to seamlessly integrate Media Watch Middle East into our software. Because we are content agnostic, we are able to provide customers with content that best meets their needs,” said Chris Johnson, President and CEO, dna13. “They also chose dna13 because our all in one software experience keeps their corporate communications, key spokespeople and subject matter experts highly aligned throughout the public relations lifecycle.”
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About dna13:
dna13 offers web-based communications and stakeholder management software designed to help communications and PR professionals manage, monitor and measure outreach and stakeholder relationships, that ultimately impact their brand and corporate reputation. dna13 enables a systematic process for: campaign and media relations management; real-time media monitoring; campaign and media analytics; and stakeholder relationship management. dna13 software is the preferred communication and PR management tool for multiple Fortune 1000 and emerging companies, state and local government and PR agencies. For more information please visit www.dna13.com.
For further information:
Alecia O'Brien
Product Marketing Manager
dna13
(613) 562.0232 ext.231
aobrien@dna13.com
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