dna13 releases next generation media monitoring and analysis software
OTTAWA, ONTARIO, Canada –February 20, 20008 -
dna13, a provider of on-demand, Public Relations (PR) software, today announced the availability of Release 7. It delivers a unified set of monitoring, scoring and reporting business flows that provides greater control over the monitoring process and insight into results.
The sheer volume of traditional and electronic communications has put global brands at risk. PR professionals need an advantage in monitoring and analyzing the perceptions that impact brand equity. Using patent-pending technology, dna13’s media monitoring capabilities can be scaled out to team members across the hall, in other time zones or to external agencies.
“Our customers required a monitoring solution that could scale immediately and help them process results faster,” said Chris Johnson, CEO, dna13. “They can now share the scoring load amongst global team members, with each collaborator getting a unique set of results to view, analyze and save. Now news and blog coverage is processed in real time, as are the reports shedding insight on the success of their proactive or reactive efforts.”
dna13’s media analysis tools are a major shift in how today’s PR professional’s measure activities that ultimately affect their corporate brand. dna13 has developed a groundbreaking approach to measuring the correlation between media activities and the results attained. Customers can now score and analyze coverage on more than 15 new dimensions (i.e. story prominence, key message pickup, photograph inclusion and the PR outreach it relates to), assign coverage to issues or campaigns for real time reporting, and have access to an increased assortment of high resolution, interactive charts.
“With increasing pressure to demonstrate results, our customer’s required increasingly flexible and granular metrics and the ability to choose the dimensions for each campaign,” said Paul Philp, VP, Product Development. “For example, message pickup for some organizations is more important than story tonality. Yet others needed better measurement of their actual tactics, such as the results of coverage attained from a press release versus a news conference.”
Large brands with a global media footprint will no longer need to struggle with managing and reporting news that is syndicated globally. dna13’s media monitoring software will now automatically identify duplicates or syndicated articles in the search results, giving the customer valuable insight into the distribution and reach of their news.
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About dna13:
dna13 offers web-based communications and stakeholder management software designed to help communications and PR professionals manage, monitor and measure outreach and stakeholder relationships, that ultimately impact their brand and corporate reputation. dna13 enables a systematic process for: campaign and media relations management; real-time media monitoring; campaign and media analytics; and stakeholder relationship management. dna13 software is the preferred communication and PR management tool for multiple Fortune 1000 and emerging companies, state and local government and PR agencies. For more information please visit www.dna13.com.
For further information: Alecia O'Brien, dna13, (613) 866.842.1723 x 231, aobrien@dna13.com |
