Media monitoring re-invented by CNW Group
CNW launches MediaVantage using dna13 software
TORONTO, March 29, 2005 - MediaVantage, a revolutionary new service that re-invents how organizations can monitor the media and manage issues, was launched today by CNW Group.
The first of its kind in Canada, MediaVantage allows communicators to conduct a single search to monitor print within minutes of publication, Internet news sites in near real time and television within seconds of broadcast through summaries and instantly accessible video clips. Communicators can control and change search terms instantly from their desktops where they can also sort and manage clippings and other critical material that can be searched, shared and cross referenced on a single platform.
“Industry professionals told us they needed a faster, more accurate way to monitor and manage communications” said Tom Enright, President and CEO, CNW Group. “CNW’s MediaVantage responds to this need by enabling up-to-the-instant monitoring of an unrivalled range of content sources accessible from a single, web-based application that facilitates collaboration and information sharing.”
CNW has partnered with Ottawa-based dna13 Inc. whose technological expertise combined with its knowledge of the communications industry facilitated the delivery of a faster, more accurate monitoring and management tool for the Canadian market. “dna13 applied its knowledge of communication best practices to the development of this solution, ” said Chris Johnson, CEO. “dna13 shared CNW’s view on the needs of the communication industry. The combination of our proven, superior technology and CNW’s track record, made this an ideal partnership.”
CNW Group has licence and/or distribution agreements with top content providers to bring together the largest single source of content for Canadian and international media monitoring in the country. By partnering with FPinfomart.ca, Thomson Dialog, NewsStand, RocketInfo, Canadian Broadcast Rights Agency (CBRA) and CEDROM-SNi, CNW’s MediaVantage has the ability to monitor thousands of Canadian and international daily newspapers and trade publications, these include: The Globe and Mail, National Post and all the major dailies Canada-wide as well as the New York Times and The Washington Post; Canada’s major public and private broadcasters including CBC, CTV, CanWest, CHUM, TVA Group, Telemedia, RDI and numerous regional broadcasters; and more than14,000 Internet based news sources including editorial websites, news/talk radio web sites, wire services, SEDAR, EDGAR, Yahoo! and more.
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About dna13
dna13 Inc. is a leading provider of stakeholder relationship and reputation management software for Fortune 1000 and emerging companies. dnaEnterprise offers extensive communications management, global media directories, analysis and integrated media monitoring (print, Internet and broadcast television news). It provides communication professionals, stakeholder managers and executives the means to securely manage their communications and uphold their brand and reputation in real-time. Founded in 2001, dna13 is headquartered in New York City and Ottawa, Canada. For more information please visit www.dna13.com.
About CNW
For 45 years, CNW Group has been the leading newswire and Canada’s most relied upon source of full-text, time-critical news and information for the media and financial communities. CNW Group offers customized media and market-reaching communication services that extend beyond newswire distribution. These include CNX Marketlink, the only suite of investor relations communications solutions endorsed by TSX Group; Newsmaker, services to help communications professionals gain more profile for their organizations; and MediaVantage, a comprehensive media monitoring and issues management application.
CNW Group provides 24-hour bilingual service through offices in Vancouver, Calgary, Toronto, Ottawa and Halifax and in Quebec through its subsidiary CNW Telbec with offices in Montreal and Quebec City. In partnership with its international affiliates, CNW Group is part of the world’s largest communications network reaching local, national, and global audiences.
For further information:
CNW Group
Sylvia Kavanagh
Media Relations Manager
tel (416) 863.5782
cell (416) 230.0504
sylvia.kavanagh@newswire.ca
dna13
Chris Johnson
President and CEO
tel (613)562.0232 x 211
cell (613) 240.3548
cjohnson@dna13.com
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