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reputation management news. |
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Industry News  Reputation Management |
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Surprise Raid on Wachovia Securities as it Fails to...
Newstex Blogs - Friday July 18th, 2008
Regulators from six states in the U.S. circled around Wachovia (NYSE:WB)Securities Thursday, in a surprise inspection raid connected to the company's sales of auction-rate debt. Securities... |
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5 Twitter Tactics for Building a Stellar Brand
Newstex Blogs - Friday July 18th, 2008
This is a guest posting by Andy Beal, co-author of Radically Transparent: Monitoring and Managing Reputations Online. Join Andy as he shares more secrets at his Online Reputation Management Workshop... |
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15 Minutes More
Newstex Blogs - Friday July 18th, 2008
I just heard from my buddy Howard Bragman, fresh off his PR duties on the Ed McMahon foreclosure imbroglio. Howard tipped me off to his latest rehabilitative work-in-progress: Al Reynolds. Who,... |
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Your life online is difficult to delete
Augusta Chronicle - Wednesday July 16th, 2008
Q: I don't like seeing lots of entries pop up when I plug my name into online search engines. Can I privatize my name? A: Not easily. You can ask friends to take down photos of you or delete... |
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How to Develop a Social Media Plan for Your Business...
Newstex Blogs - Friday July 11th, 2008
Social media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these... |
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Paul Dunay: Reputation Management for New Media...
Newstex Blogs - Thursday July 3rd, 2008
One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to... |
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Bloggy Question 84: Social Networking and Reputation...
Newstex Blogs - Wednesday July 2nd, 2008
Reputation Management For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . .... |
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Valeria Maltoni: Trust is Most Important Measure for...
Newstex Blogs - Wednesday June 25th, 2008
Harris Interactive just released it's 9th Annual Survey of the 60 most visible US companies. Their findings: 71% of consumers say the reputation of corporate America is "poor," but consumers will... |
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Americans Rank Corporate Reputations and Google...
Newstex Blogs - Tuesday June 24th, 2008
Since 1999, Harris Interactive (NASDAQ:HPOL)has been conducting an annual study that ranks the reputations of Corporate America as viewed by the American public.In 2008, the Harris... |
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Companies hire firms to manage their online reputation
MCT Regional News - Wednesday June 18th, 2008
Jun. 18--NEW DELHI -- A leading private bank was recently in the eye of the storm because of its high-handedness with some of its customers. While it put its customer care, public relations and... |
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PRSA Digital Impact: Tracking Social Media Trends
Newstex Blogs - Tuesday June 17th, 2008
Last week at the PRSA Digital Impact conference I met Steve Rubel,
SVP Director of Insights from Edelman Digital and famous (sometimes
infamous) PR blogger at Micropersuasion. He presented "2008... |
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Top 10 Uses of Twitter and Tools
Newstex Blogs - Tuesday June 17th, 2008
The results of our poll on how Online Marketing Blog readers use Twitter are in. We had over 220 responses, which isn't a bad sample considering this blog is fairly niche with a modest sized (and... |
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CBC Bumbles Messaging about Hockey Night Theme Song
Newstex Blogs - Thursday June 12th, 2008
You have to wonder how the talk went at CBC the day they decided to play hardball with the author of the iconic Hockey Night in Canada theme song. "That theme is too recognizable," ne exec said to... |
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Danny Bonaduce Manages His Brand with coComment
Newstex Blogs - Friday June 13th, 2008
With all these celebrities flocking to the web launching or slapping
their names on various social networks, there's bound to be some
reaction from the media. Maybe even... |
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Canada Apologizes for Suppression of Aboriginal...
Newstex Blogs - Thursday June 12th, 2008
A decade ago, the Canadian government made a statement of regret about the country's long-time policy of forcibly removing aboriginal children from their home communities and subjecting them... |
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Who has responsibility for addressing PR spam?
Newstex Blogs - Thursday June 12th, 2008
Since I last wrote about PR spam a few weeks ago, I've been keeping an eye on some of the email that's ended up in the spam folders in Outlook. It's a never-ending stream of spam, and it's getting... |
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Millions of reasons not to feel sorry for Eriksson
Scotsman - Wednesday June 4th, 2008
WHATEVER the immediate consequences of Sven-Gran Eriksson's departure from Manchester City yesterday, they will not include the entry of a new, distinctly foreign-sounding name on the register of the... |
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The direction of Marketing Roadmaps
Newstex Blogs - Thursday May 29th, 2008
Marketing Roadmaps has been going in a new direction for the past couple months, so I thought it would be a good time to articulate what you can expect to find here. And what you most likely will... |
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Ariel Waldman, Twitter, and the "whore"...
Newstex Blogs - Monday May 26th, 2008
Don't call Ariel Waldman a "whore" where Google can hear you. That's the only firm conclusion we can draw from a confusing fracas that left even Twitter cofounder Biz Stone unsure who can call whom... |
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A Brand is Worth Protecting
Newstex Blogs - Thursday May 22nd, 2008
Companies large and small spend significant proportions of their revenue on branding efforts as well as those things that influence customer perception of brand like product development, support... |
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Top 10 Reasons for Monitoring Brands in Social Media
Online Marketing Blog - Thursday May 8th, 2008
Social media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limited. These two points make the non-stop monitoring of social media an important to-do for any brand owner. And monitoring social media does not just mean blogs. It should include video and image sharing sites and microblogging sites like Twitter, along with opinion and discussion forums. |
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How Will My Social Media Campaign Be Measured?
Shaun Low - Tuesday February 19th, 2008
Today I will attempt to answer the third question in my "Marketer's Foray Into Social Media: How will my social media campaign be measured?", the ever-so-present question of social media measurement.ruler1.jpg We answer this question constantly at Ignite, not because it is impossible to measure a social media campaign (quite the opposite!), but because it calls once again for a tailored equation per client. Like everything with social media marketing, it often depends on what the client's objectives are (what are you trying to accomplish by utilizing social media?) as well as their expectations of the campaign. |
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How to Deal with Negative Blog Posts
ViperChill Blog - Tuesday February 19th, 2008
As part of our small series looking at 8 Types of Reputation Management Issues, we are looking at how you can go about dealing with each issue in the best possible manner for your brand. Today we are looking at how you can deal with negative blog posts; you may be interested in the first post which looks at how to deal with negative search engine results. Now it's estimated that there are 1.6 million new blog posts made everyday, it's also a simple fact that people can write about whatever they want, whenever they want and very easily. Blogging is the revolution in the new media of the web and if people want to talk...they will. |
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4 Lessons in Online Reputation Management from a...
Small Business Brief / Current News - Friday November 2nd, 2007
While visiting her hometown, Jenn was surprised to find a great example of reputation management from a small company. While the example takes place offline, the four steps they took to manage their reputation could easily (and inexpensively) be reproduced online by any small business. |
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Corporate Reputation: Mix of Science & Art
Reputation Gurus - Friday August 24th, 2007
While many companies are waking up to realize that their overall reputation management is as critically important as managing their bottom lines, some still see it as more of an art than a science. Thats where theyre mistaken. Dont misinterpret what Im saying there is a tremendous amount of art and creative strategy that goes into managing a corporate reputation. |
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Quote of the Day: 2007/08/03
Gypsy Bandito - Tuesday August 21st, 2007
From Mitch Joels coverage of the PR 2.0 Engaging Stakeholders In The New Media Landscape conference in Singapore. My favorite moment of the day came when John Kerr (Director of Edelman PR for these parts) was presenting: Managing Crisis And Reputation Management. |
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Cant get my head down
Mithu's CIPR diploma diary - Tuesday August 21st, 2007
I think the results will nevertheless be interesting and I am actually (just about) looking forward to analysing them. The questions all address how PR practitioners are actually engaging with social media. In particular, attempting to work out whether they see a role for leveraging WOM as a key part of relationship and reputation management. |
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The Financial Impact of a Strong Brand Reputation
Brand Autopsy - Tuesday August 21st, 2007
According to Communications Consulting Worldwide (CCW), if Wal-Mart were to have the brand reputation of Target , then its stock price would increase 4.9% and its market capitalization would increase by $9.7 billion. CCW also estimates that if drugstore chain CVS had the reputation of its chief rival, Walgreens , then CVSs stock would increase by 6.9% and would add $3.9 billion to its market cap. |
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How Advocacy Groups can take advantage of Universal...
RedBoots Digital Rodeo - Tuesday August 21st, 2007
If you go to the video search and search on KFC, youll see that 3 of the top 4 videos are anti-KFC, with the 2nd and 4th being PETA videos. > This is a serious reputation management issue for KFC, but its exactly what PETA wants. By being proactive, theyre ensuring that their message is going to remain visible for KFC searchers. What about an issue, rather than a company? |
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The Basics of Online Reputation Management
RedBoots Digital Rodeo - Tuesday August 21st, 2007
Imagine that youve put a lot of effort into landing a new customer, only to have them decide at the last minute not to go with you. You cant understand why. Your prices were competitive, you provided some great references, and your products / services match your competition, in fact theyre better than the competition. |
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The SEO Goods for 7/23/2007
Phoenix Arizona SEO - Tuesday August 21st, 2007
Here is a quick run down of items of interest. Sphinn.com launches: a digg for SEO content. Get all your SEO questions answered over dinner by winning Hooleys contest . Todd Malicoat has a great post about Online Reputation Management . A good list here of Social Media sites to push your content too. Another good list for Product SEO. |
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Keep a Reputation Manager on Retainer
Reputation Advisor - Tuesday August 21st, 2007
It is a wise expense. In exactly the same way, keeping a reputation manager on retainer is a smart move. Unlike the lawyer, whose primary contribution may come after the fact (except in the case of providing excellent legal counsel prior to company policy changes or public statements), a reputation manager can proactively support the company online. |
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WORKLIFE: How to Save a Reputation
ABC News - Tuesday March 25th, 2008
Should you start job-hunting, or wage a campaign to fix your tattered image? There isn't a one-size-fits-all answer, says crisis management consultant Eric Dezenhall, co-author of 'Damage Control: Why Everything You Know About Crisis Management Is Wrong.' The popular advice is to admit guilt immediately and apologize, he says, but 'cover-ups work all the time. |
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Help Manage Ghana`s Reputation - Mr. Andani'>Help...
Accra Daily Mail - Monday August 20th, 2007
Help Manage Ghana's Reputation - Mr. Andani Theresa Boateng | Posted: Friday, August 17, 2007 As part of educating programmes designed for the annual Public Relations (PR) week celebration, the Managing Director of Stanbic Bank, Mr. Alhassan Andani has called on Ghanaians to contribute in managing the country's reputation. |
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Search Marketing Industry Shake-up Imminent
HotelExecutive.com - Monday August 20th, 2007
Fortunately adaptable SEOs will find many of these tasks fall within skill-sets that are very similar to 'traditional SEO'. Another critical service popping up in many SEO firms is called reputation management. |
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Wikipedia and the online PR problems
The Times - Monday August 20th, 2007
Reputica, a privately-owned group founded in June already counts two FTSE 100 companies, a leading football club, three 'very rich individuals' and a 'famous female pop singer' as clients. Such is the interest in the type of 'automated reputation management' the company offers, Reputica is holding talks with No.10 Dowing Street. |
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Mark Ritson on branding: BAA image problem is...
Calibre Macro World - Monday August 20th, 2007
If you surveyed all your customers on a five-point scale, how many of you would achieve a four average? So what is at the heart of BAA's troubles? First, BAA has significantly underestimated the importance of reputation management over the past 12 months. Baggage strikes and terrorist threats have combined to create a number of negative consumer experiences and critical media coverage. |
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Wikipedia-weary City turns to 'PR 2.0'
The Times - Monday August 20th, 2007
Reputica, a privately-owned group founded in June already counts two FTSE 100 companies, a leading football club, three 'very rich individuals' and a 'famous female pop singer' as clients. Such is the interest in the type of 'automated reputation management' the company offers, Reputica is holding talks with No10 Dowing Street. |
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Rebuilding? What to Fix First
ClickZ Today - Tuesday August 21st, 2007
If you have to repermission addresses on your list, you can make it a more valuable prospect by inviting subscribers to do this or to unsubscribe. Reputation management. If the e-mail program you inherited is pretty much in tatters, you'll have to spend time repairing your sender reputation, both with your own recipients and the ISPs you send to. You took the first steps when you authenticated. |
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Web Tool Outs Wikipedia Manipulators
Planet Chiropractic - Tuesday August 21st, 2007
Since nearly all Wikipedia pages can be edited by anyone, there is great potential for individuals, corporations and organizations to manipulate content, run reputation management campaigns, and whitewash data, much of which can appear to be done anonymously. |
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Social Media Solicited and Unsolicited Chatter
Hotel News Resource - Tuesday August 21st, 2007
Consumer research does tell us that word of mouth advertising, and this is not limited to friends and relatives, has a tremendous impact on buyer decisions. So where can you find a better place to develop or defend your service or product's online reputation or build your word of mouth endorsements? |
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