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PR measurement news. |
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Lewis Green: The Real ROI of Blogging
Newstex Blogs - Tuesday June 24th, 2008
I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing... |
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Overcoming key resistence to adopting social media
Newstex Blogs - Tuesday April 22nd, 2008
I've talked before about the reasons companies resist social media. The Arthur W. Page Society and the Corporate Executive Board are out with a study that puts some numbers behind the top reasons... |
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Best of Overtones: The Articles You Liked and the...
Newstex Blogs - Tuesday March 25th, 2008
I am all about productivity shortcuts. Here are the top 10 posts that you said were most interesting in January. Since I know that most of you don't have time to keep up with everything here,... |
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Firm works to grade good press
MCT Regional News - Thursday January 24th, 2008
Jan. 10--Public relations services can be expensive, and companies want to be assured that their money is well-spent. But quantifying the results can be challenging, said Wayne Bullock, a... |
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Yale School of Management Study Measures Keyword...
Business Wire - Wednesday December 12th, 2007
campaign, lists of the 150 most profitable were selected using the model and other common campaign management strategies, including keyword category management and click-through rate. The model's list outperformed those |
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Social Media Measurement: Let's Talk About the...
Newstex Blogs - Wednesday November 21st, 2007
Geoff Livingston was so kind as to point out my presentation
yesterday as inspiring him to start a wider conversation about
social media measurement.
Social media marketers need to talk about this... |
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$500,000 Gift, New Faculty, Bring Powerful Media...
Market Wire - Monday September 10th, 2007
Public relations research firms KDPaine & Partners and CustomScoop are giving the UNC School of Journalism and Mass Communication database access, design capabilities and data valued at $500,000... |
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Get your message to the media RELATING TO THE PUBLIC...
Daily Telegraph - Monday August 27th, 2007
PUBLIC relations is about perception management. You might run a great company, your product or service might genuinely provide great benefits. But if the customer does not perceive it that way... |
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Show me the experiential marketing
Marketing Magazine - Wednesday June 27th, 2007
In advertising, as in any business, there are tenets, adages and rules we all follow. It's rare that we question them and even rarer that we truly understand why we adhere to them.
I recently... |
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The meaning behind the measurement
The New PR - Tuesday April 1st, 2008
Sitting at a conference a couple of weeks ago, I sat in stunned silence as a member of a panel on gaming and engagement suggested that if interactive, gaming and social media wanted to grow its slice of the advertising pie, we would have to learn how to measure in terms of CPM. On the surface, it sounds like a reasonable proposal - after all, a unified system of measurement for advertising can only help us all compare and evaluate results. |
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Measuring ROI on social media investments
Emergence Marketing - Wednesday November 21st, 2007
links for 2007-11-15 | Main November 15, 2007 Measuring ROI on social media investments (Posted by francois to: Strategy | marketing ) A lot of people and companies are struggling to come up with good ways to define an ROI for social media investments - Patrick Schaber's recent post on the topic is just one of the many thoughtful pieces on the topic. |
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The Measurement Meme
The Buzz Bin - Wednesday November 14th, 2007
To increase corporate adoption of social media, more tangible results need to come to the forefront vis a vis measurement and case studies. That's why I hope to start this meme (very inspired by Kami Huyse's Social Media Club Austin session). There's so much to be learned by our collective conversation, and hopefully this will trigger a great discussion on metrics and case studies.Companies are very interested in social media right now, but are not committing resources. Why? Because return on investment is not clear to them. |
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The Measurement Meme
The Buzz Bin - Tuesday November 13th, 2007
To increase corporate adoption of social media, more tangible results need to come to the forefront vis a vis measurement and case studies. That's why I hope to start this meme (very inspired by Kami Huyse's Social Media Club Austin session). There's so much to be learned by our collective conversation, and hopefully this will trigger a great discussion on metrics and case studies.Companies are very interested in social media right now, but are not committing resources. Why? Because return on investment is not clear to them. |
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