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industry knowledge base. |
Media monitoring news results powered by dna13. |
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Here you will find the latest news coverage on issues top of mind for communications professionals year round.
The syndicated content is powered by our own media and market monitoring software and our media intelligence partners. |
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| Crisis Management |
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Top 10 Reasons for Monitoring Brands in Social Media
Online Marketing Blog - Thursday May 8th, 2008
Social media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limited. These two points make the non-stop monitoring of social media an important to-do for any brand owner. And monitoring social media does not just mean blogs. It should include video and image sharing sites and microblogging sites like Twitter, along with opinion and discussion forums. |
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Can Being In Touch With The Blogosphere Turn A...
Newstex Blogs - Thursday May 8th, 2008
Today's Houston Chronicle has the story of a website developer who lost her Internet service unexpectedly. Facing an outage of several days the website developer, Tracey Lee Wallace, was frustrated.... |
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Cruise Control
Newstex Blogs - Wednesday May 7th, 2008
People often ask me where PR is headed. (Now there's a million dollar question.) In taking a page from the PR playbook, I try to keep the answer simple and stupid. After all, it's not the number of... |
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| Competitive Intelligence |
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Purina vs. "Chow, Baby"
Newstex Blogs - Thursday May 8th, 2008
"Three years ago, Purina sent a cease-and-desist letter to Chow,
Baby!, a Baltimore area pet supply shop and Web site owned by Robin
McDonald, asserting that its use of the 'Chow, Baby!' name... |
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Competitive Intelligence for Recruiters
Newstex Blogs - Monday May 5th, 2008
Intended as a little peek into the future, the Electronic Recruiting Exchange recently worked with Classified Intelligence to poll 177 recruiters and HR executives about Web 2.0, and its implied... |
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Page Views - Why I stopped worrying about them, at...
Newstex Blogs - Tuesday March 25th, 2008
Unless our goal is to attract and keep advertisers or prepare our blogs for sale, maybe we shouldn't worry so much about page views, at least not in the absolute sense. That's the conclusion I... |
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