Tips and best practices from JetBlue, McDonald's and MasterCard.

Incorporating social media into your communications plan is essential to stay ahead of industry trends, your customers and the media.  Furthermore, harnessing conversations and establishing a place for your brand within online communities has the potential to help your company survive in tough economic times.

See how companies like MasterCard, JetBlue and McDonald's are leveraging social media, and using it as a forum to scale their message while reducing costs.

Download the white paper below and you will learn:

• Social media techniques being used by Fortune 1000 companies to listen and engage with their consumers
• Tactics for PR practitioners to rapidly embrace this new space and prove its value to the C-suite
• How the landscape is changing and the technologies available to help you navigate the future.

To download the complete white paper, please fill out the form below.

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As the premier web-based application for media intelligence and public relations management, dna13 provides real-time access to TV, print, online and social media content.

We provide public relations and marketing communications professionals with the insight that you need to listen to your company’s media coverage, align your corporate teams and messaging, and engage with your key stakeholders – all in a single platform.