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White papers, success stories and industry news.

Leverage these informative resources to learn more about best practices for PR and corporate communications management, as well as dna13 products and solutions. Visit our Industry Knowledge Base to read the latest Print, Internet and Blog coverage on issues and topics affecting the public relations industry.
Product Suite dnaEnterprise Implemented by the world's largest organizations as a public relations issue management, measurement and analysis platform. dnaEnterprise helps you and your global team manage your brand and reputation within a secure and collaborative, on demand application. dnaMonitor dnaMonitor is a complete media monitoring solution. It consolidates news coverage content from print, broadcast television, Internet news, web sites and blogs within a single application, giving you real time insight into news about your brand. White Papers All in One - A Vendor Perspective Evaluating Integrated PR Software? This paper highlights the top five reasons why global brands, such as Starbucks and Manulife Financial, are using dna13 to drive their brands. Stakeholder Networking The volume and reach of consumer generated media continues to expand exponentially, but are enterprises effectively handling this information overload? Learn how to leverage internal resources, encourage networking amongst stakeholders and external advisors, and take advantage of knowledge within. Communications and Stakeholder Relationship Management in a Deadline Driven World This paper highlights a revolutionary approach to maintaining persistent and real-time links between PR campaigns, issues, media queries and communications documents in a secure, collaborative workspace. Customer Success Stories Crisis Management with Manulife Financial An Award Winning tale of global reputation management. Learn how Manulife Financial, a leading global financial services company, managed to protect and enhance their reputation throughout a scandalous bankruptcy claim. Canada's 'Most Respected Corporation' Manages Multiple Issues Hear how the dna13 solution facilitates the entire communications lifecycle - including management, monitoring and measuring - for the communications issues and activities across the entire Royal Bank of Canada. Managing Communications through a Corporate Merger Learn how the globally distributed communications departments of John Hancock and Manulife Financial relied upon dna13's User Rights Management function to manage the largest cross-border merger transaction in Canadian history. The City of Calgary Greets the Future Learn how a eight-person communications team within the City of Calgary, Canada's fastest growing municipality, are relying upon dna13 software to help them cope with an ever increasing multitude of government issues