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Industry News    Crisis Management    The only thing that Home Secretary Jacqui Smith...

The only thing that Home Secretary Jacqui Smith revealed was her strategy for crisis management


Internet - Moreover - The Times - Wednesday November 21st, 2007


Perhaps not anymore. For there was no cleavage yesterday. Indeed, I believe that Ms Smith has overcome Cleavage-gate by deploying the simple but effective camouflage of a stripey blouse. Yesterday the only thing that she revealed was her strategy for crisis management but, for me at least, it was no less impressive. The result was a bust-up of a different kind. She was cool, calm and collected.

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