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Industry News    Competitive Intelligence    The Purpose of Business Competitive...

The Purpose of Business Competitive Intelligence May Be the Key


Blog - Moreover - Primary Intelligence Blog: Intelligence for Busine - Tuesday November 13th, 2007


Where does CI fit into understanding the marketing and innovation of your competitors? Ill give you an example that has provided Primary Intelligence and dozens of our clients with powerful insight into these two areas: Win Loss, Post-implementation and Account Loyalty & Retention. Win loss > The ultimate study of creating a customer.

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This article and summary was retrieved from online electronic sources using keywords setup within dna13's media and market monitoring software. dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. The web-based solution helps you organize your communications workflow around the campaigns and issues you.re tracking, for synchronized management 24/7 and around the globe. The automated media monitoring function lets you define unlimited search terms as it scans the largest collection of TV, print, Internet and blog media content available electronically, bringing full text and video direct to your desktop. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Real time alerts on breaking news, and comparative keyword analysis of markets, mediums and outlets . even competitor coverage, puts you in a position for agile reaction. Create campaign outreach and media analysis reports with our integrated Clip Book publishing wizard and share electronically with your stakeholders and team members in multiple formats.

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