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Industry News    PR Measurement    The Measurement Meme

The Measurement Meme


Blog - The Buzz Bin - Tuesday November 13th, 2007


To increase corporate adoption of social media, more tangible results need to come to the forefront vis a vis measurement and case studies. That's why I hope to start this meme (very inspired by Kami Huyse's Social Media Club Austin session). There's so much to be learned by our collective conversation, and hopefully this will trigger a great discussion on metrics and case studies.

Companies are very interested in social media right now, but are not committing resources. Why? Because return on investment is not clear to them.



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