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Industry News    Reputation Management    The Basics of Online Reputation Management

The Basics of Online Reputation Management


Blog - Moreover - RedBoots Digital Rodeo - Tuesday August 21st, 2007


Imagine that youve put a lot of effort into landing a new customer, only to have them decide at the last minute not to go with you. You cant understand why. Your prices were competitive, you provided some great references, and your products / services match your competition, in fact theyre better than the competition.

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The above industry news summary was extracted using dna13's media and market monitoring software. dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. The web-based solution helps you organize your communications workflow around the campaigns and issues you.re tracking, for synchronized management 24/7 and around the globe. The automated media monitoring function lets you define unlimited search terms as it scans the largest collection of TV, print, Internet and blog media content available electronically, bringing full text and video direct to your desktop. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Real time alerts on breaking news, and comparative keyword analysis of markets, mediums and outlets . even competitor coverage, puts you in a position for agile reaction. Create campaign outreach and media analysis reports with our integrated Clip Book publishing wizard and share electronically with your stakeholders and team members in multiple formats.

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