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Squawk Box


Broadcast - DNA13 - CNBCC - Tuesday November 13th, 2007


if you don't get the people right, you don't have a prayer of getting the strategy right or the crisis. i just want to point out, like the crisis management of colgate with the toothpaste, you have mattel with the lead paint and david novak seems to come out of that pretty well and you talk about that a bit in the book as well.

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