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Industry News    Crisis Management    Southwest speaks openly to IABC communicators...

Southwest speaks openly to IABC communicators about crisis communication


Blog - Moreover - Backtalk: News from Ragan.com and MyRagan - Tuesday April 15th, 2008


You work for the most popular airline in the world. Your customers love you, and you have this zany corporate culture that reporters love to write about. Everything is fine with the world. Then one day the crisis strikes. In one 24-hour period you get slammed with 500 media inquiries because the FAA says your airplanes are ?unairworthy.? Nightmare you say?

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