Press Releases
dna13 in the News
Resource Library
Industry News
Professional Services and Support

Get in the driver's seat. Request a web demo
Industry News    Reputation Management    Social Media Solicited and Unsolicited Chatter

Social Media Solicited and Unsolicited Chatter


Internet - Moreover - Hotel News Resource - Tuesday August 21st, 2007


Consumer research does tell us that word of mouth advertising, and this is not limited to friends and relatives, has a tremendous impact on buyer decisions. So where can you find a better place to develop or defend your service or product's online reputation or build your word of mouth endorsements?

...to full article

The above industry news summary was extracted using dna13's media and market monitoring software. dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. The web-based solution helps you organize your communications workflow around the campaigns and issues you.re tracking, for synchronized management 24/7 and around the globe. The automated media monitoring function lets you define unlimited search terms as it scans the largest collection of TV, print, Internet and blog media content available electronically, bringing full text and video direct to your desktop. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Real time alerts on breaking news, and comparative keyword analysis of markets, mediums and outlets . even competitor coverage, puts you in a position for agile reaction. Create campaign outreach and media analysis reports with our integrated Clip Book publishing wizard and share electronically with your stakeholders and team members in multiple formats.

Download whitepapers, factsheets and case studies