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Industry News    Competitive Intelligence    Mack Collier: Your Social Media Strategy Starts...

Mack Collier: Your Social Media Strategy Starts with Monitoring


Print - FPinfomart - Newstex Blogs - Monday June 16th, 2008
If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? Twitter?

Wrong, try Google Blog Search, Summize, and Technorati.

Before you can launch a successful social media strategy, you must begin monitoring existing conversations about your company. This has several advantages:

1 - It lets you be proactive in responding to complaints from customers. Want to impress a customer that's blogged about a problem they are having with your product? Leave a comment 15 mins after their post goes up, then follow up with an email attempting to help them with their problem.

2 - It helps create evangelists for your brand. See above. Often people that are complaining about your product can be converted into evangelists if you are proactive and sincere in your attempts to deal with their complaints.

3 - It increases your brand equity. By actively monitoring the blogosphere and other social sites, your company can develop a reputation of reaching out to and helping customers. Comcast is a great example of a company using Twitter to monitor conversations and provide customer service.

4 - It makes you more familiar with social media tools and sites.Once you begin monitoring the blogosphere, you'll begin to better understand how ideas spread in this space, and how blogs work. Same thing with monitoring talk on Twitter, it helps you better understand that space, and how your customers are using the site.

So before you start a social media strategy, lay the groundwork by putting tools in place that let you properly monitor these tools and sites so that you know what current and potential customers are saying about you. Some tools that you'll want to look into include Google Blog Search, Summize, TweetScan(Twitter), Technorati, and Plurk Lurker.

Bonus link, how to use these monitoring tools to Launch a Successful Blogger Outreach Program in One Day.

This industry article was extracted using dna13's media and market monitoring software. dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. The web-based solution helps you organize your communications workflow around the campaigns and issues you.re tracking, for synchronized management 24/7 and around the globe. The automated media monitoring function lets you define unlimited search terms as it scans the largest collection of TV, print, Internet and blog media content available electronically, bringing full text and video direct to your desktop. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Real time alerts on breaking news, and comparative keyword analysis of markets, mediums and outlets . even competitor coverage, puts you in a position for agile reaction. Create campaign outreach and media analysis reports with our integrated Clip Book publishing wizard and share electronically with your stakeholders and team members in multiple formats.

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