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Industry News    PR Measurement    How Can Communicators Sell the Power of PR to...

How Can Communicators Sell the Power of PR to Management?


Internet - Moreover - Bulldog Reporter - Wednesday November 28th, 2007


When tied to business results, the ROI becomes even more appealing. Demonstrating to the C-suite that public relations can have positive effect on the bottom line is the most powerful selling tool and argument for being awarded a leadership role in driving a marketing effort or building reputation for a company.

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This article and summary was retrieved from online electronic sources using keywords setup within dna13's media and market monitoring software. dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. The web-based solution helps you organize your communications workflow around the campaigns and issues you.re tracking, for synchronized management 24/7 and around the globe. The automated media monitoring function lets you define unlimited search terms as it scans the largest collection of TV, print, Internet and blog media content available electronically, bringing full text and video direct to your desktop. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Real time alerts on breaking news, and comparative keyword analysis of markets, mediums and outlets . even competitor coverage, puts you in a position for agile reaction. Create campaign outreach and media analysis reports with our integrated Clip Book publishing wizard and share electronically with your stakeholders and team members in multiple formats.

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