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Industry News    Reputation Management    How Advocacy Groups can take advantage of...

How Advocacy Groups can take advantage of Universal Search


Blog - Moreover - RedBoots Digital Rodeo - Tuesday August 21st, 2007


If you go to the video search and search on KFC, youll see that 3 of the top 4 videos are anti-KFC, with the 2nd and 4th being PETA videos. > This is a serious reputation management issue for KFC, but its exactly what PETA wants. By being proactive, theyre ensuring that their message is going to remain visible for KFC searchers. What about an issue, rather than a company?

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This article and summary was retrieved from online electronic sources using keywords setup within dna13's media and market monitoring software. dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. The web-based solution helps you organize your communications workflow around the campaigns and issues you.re tracking, for synchronized management 24/7 and around the globe. The automated media monitoring function lets you define unlimited search terms as it scans the largest collection of TV, print, Internet and blog media content available electronically, bringing full text and video direct to your desktop. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Real time alerts on breaking news, and comparative keyword analysis of markets, mediums and outlets . even competitor coverage, puts you in a position for agile reaction. Create campaign outreach and media analysis reports with our integrated Clip Book publishing wizard and share electronically with your stakeholders and team members in multiple formats.

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