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Industry News    Competitive Intelligence    Heinz Ketchup Ranks No. 1 in Overall Brand...

Heinz Ketchup Ranks No. 1 in Overall Brand Equity, According to New Study


Internet - Moreover - Houston Chronicle - Monday June 23rd, 2008


Harris Interactive today released the 2008 results from EquiTrend, a 28 year brand equity study that measures more than 1,000 brands across 39 categories. EquiTrend provides insight on brands based on six base measures including: familiarity, quality, purchase consideration, brand expectations, distinctiveness and trust.

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