Press Releases
dna13 in the News
Resource Library
Industry News
Professional Services and Support

Get in the driver's seat. Request a web demo
Industry News    Competitive Intelligence    HITEC 2007 | Interview With Cindy Estis Green...

HITEC 2007 | Interview With Cindy Estis Green discussing new HSMAI Fou...


Internet - Moreover - Hospitality Net - Friday August 10th, 2007


The report expands on some of the strategies that are deployed through social network marketing including customer engagement, building brand equity, influence management, consumer and competitive intelligence and product development.

...to full article

This article and summary was retrieved from online electronic sources using keywords setup within dna13's media and market monitoring software. dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. The web-based solution helps you organize your communications workflow around the campaigns and issues you.re tracking, for synchronized management 24/7 and around the globe. The automated media monitoring function lets you define unlimited search terms as it scans the largest collection of TV, print, Internet and blog media content available electronically, bringing full text and video direct to your desktop. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Real time alerts on breaking news, and comparative keyword analysis of markets, mediums and outlets . even competitor coverage, puts you in a position for agile reaction. Create campaign outreach and media analysis reports with our integrated Clip Book publishing wizard and share electronically with your stakeholders and team members in multiple formats.

Download whitepapers, factsheets and case studies