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Industry News    Crisis Management    Crisis Media Training - 5 Essential Points Your...

Crisis Media Training - 5 Essential Points Your Team Needs to Know


Blog - Moreover - Infoaboutpr.com PR News - Friday July 4th, 2008


Facing a high-profile crisis could have serious ramifications for your company for years to come. When a crisis situation arises, you will need to act right away to put your crisis management plan into full swing. Here are 5 tips for training your response team effectively on how to prepare for interfacing with the media in crisis situations.

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The above industry news summary was extracted using dna13's media and market monitoring software. dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. The web-based solution helps you organize your communications workflow around the campaigns and issues you.re tracking, for synchronized management 24/7 and around the globe. The automated media monitoring function lets you define unlimited search terms as it scans the largest collection of TV, print, Internet and blog media content available electronically, bringing full text and video direct to your desktop. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Real time alerts on breaking news, and comparative keyword analysis of markets, mediums and outlets . even competitor coverage, puts you in a position for agile reaction. Create campaign outreach and media analysis reports with our integrated Clip Book publishing wizard and share electronically with your stakeholders and team members in multiple formats.

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