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Industry News    Reputation Management    Corporate Reputation: Mix of Science & Art

Corporate Reputation: Mix of Science & Art


Blog - Moreover - Reputation Gurus - Friday August 24th, 2007


While many companies are waking up to realize that their overall reputation management is as critically important as managing their bottom lines, some still see it as more of an art than a science. Thats where theyre mistaken. Dont misinterpret what Im saying there is a tremendous amount of art and creative strategy that goes into managing a corporate reputation.

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This article and summary was retrieved from online electronic sources using keywords setup within dna13's media and market monitoring software. dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. The web-based solution helps you organize your communications workflow around the campaigns and issues you.re tracking, for synchronized management 24/7 and around the globe. The automated media monitoring function lets you define unlimited search terms as it scans the largest collection of TV, print, Internet and blog media content available electronically, bringing full text and video direct to your desktop. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Real time alerts on breaking news, and comparative keyword analysis of markets, mediums and outlets . even competitor coverage, puts you in a position for agile reaction. Create campaign outreach and media analysis reports with our integrated Clip Book publishing wizard and share electronically with your stakeholders and team members in multiple formats.

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