Press Releases
dna13 in the News
Resource Library
Industry News
Professional Services and Support

Get in the driver's seat. Request a web demo
Industry News    Crisis Management    Cool Crisis Management? It's a Myth. Ask JFK.

Cool Crisis Management? It's a Myth. Ask JFK.


Internet - Moreover - Washington Post - Monday June 23rd, 2008


What do we do, Mr. President?' After a week in which the campaigns duked it out over national security, it's reasonable to wonder how either man would react to such an emergency. Chances are that in such a bind, our next commander in chief will want to consider how one of his predecessors dealt with the ultimate crisis, the 1962 standoff over Soviet nuclear missiles secretly placed in Cuba.

...to full article

This article and summary was retrieved from online electronic sources using keywords setup within dna13's media and market monitoring software. dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. The web-based solution helps you organize your communications workflow around the campaigns and issues you.re tracking, for synchronized management 24/7 and around the globe. The automated media monitoring function lets you define unlimited search terms as it scans the largest collection of TV, print, Internet and blog media content available electronically, bringing full text and video direct to your desktop. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Real time alerts on breaking news, and comparative keyword analysis of markets, mediums and outlets . even competitor coverage, puts you in a position for agile reaction. Create campaign outreach and media analysis reports with our integrated Clip Book publishing wizard and share electronically with your stakeholders and team members in multiple formats.

Download whitepapers, factsheets and case studies