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Industry News    PR Measurement    Best of Overtones: The Articles You Liked and...

Best of Overtones: The Articles You Liked and the January Shout Out


Print - FPinfomart - Newstex Blogs - Tuesday March 25th, 2008


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I am all about productivity shortcuts. Here are the top 10 posts that you said were most interesting in January. Since I know that most of you don't have time to keep up with everything here, this is my Valentines Cliff Notes edition.

- Interview with John Pat Philbin: FEMA "Fake" Press Conference: Communication Overtones has an exclusive interview and finds out the "behind- the-scenes" story

- Calculating the ROI of PR Programs:

- 10 Tips for Reaching Out to Social Media Influencers: A Primer on adding measurement to your PR program, including free tools and tips

- Advertising: Social Media in Disguise: The creep of "everything is social media"

- Custom Scoop Uses Community Liaison to Connect with Stakeholders : A great case study with Sarah Wurrey

- The Virtual Office: People That Work From Home Don't Wear Pajamas: Ever think of starting your own business, read this article first.

- The Ecosystem of Influence: One-Size-Fits-All Measurement Schemes Never Work: A critique of the Edelman measurement white paper

- Measuring Stick: Tying Public Relations Programs to Business Results: A great collection of case studies to get you in the mood to measure

- Public Relations is Customer Service: The importance of customer service in the consideration of public relations strategy

- Social Media Trends that will Impact PR: This perennially popular article was the inspiration for What's Hot and What's Not in 2008

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A blog isn't really too exciting to keep if no one reads it. I particularly enjoy the smart and engaging people that my colleagues send to this site. Here are the top ten referring blogs to Communication Overtones in January. Thanks for mentioning the site and linking to the ideas here.

- PR Blog, Kevin DugganÂ

- Buzz Bin, Geoff Livingston

- PR Squared, Todd DefrenÂ

- Measurement Blog, Katie Paine

- Tough Sledding, Bill Sledzik

- Capital Blog, a Bulgarian blog (would love to hear from the blogger there since I can't read it)

- PR Newser, Jason and Joe

- Conversation Agent, Valeria Maltoni

- Teaching PR, Kelli Matthews

- Common Sense PR, Eric Eggerson

Honorable Mention

- Crisis Blogger, Gerald Baron

This industry article was extracted using dna13's media and market monitoring software. dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. The web-based solution helps you organize your communications workflow around the campaigns and issues you.re tracking, for synchronized management 24/7 and around the globe. The automated media monitoring function lets you define unlimited search terms as it scans the largest collection of TV, print, Internet and blog media content available electronically, bringing full text and video direct to your desktop. No more ordering broadcast clips. Instead, click a button and watch a clip stream on your computer. Real time alerts on breaking news, and comparative keyword analysis of markets, mediums and outlets . even competitor coverage, puts you in a position for agile reaction. Create campaign outreach and media analysis reports with our integrated Clip Book publishing wizard and share electronically with your stakeholders and team members in multiple formats.

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