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Broadcast - DNA13 - BNN - Monday October 15th, 2007


i don't know if you remember the fairly disastrous press conference they had after they woke up to realize they had this huge problem and cats and dogs were dying of kidney failure is that they never said they were sorry. if you look at this from a crisis management point of view. they paid far too much attention to their lawyers. too concerned about legal liabilities.

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