OTTAWA, ON, CANADA – November 3, 2009 – dna13, the leading solution provider for reputation management and media monitoring, has released a new white paper outlining how to develop and integrate a social media listening initiative into a public relations department’s existing media monitoring activities.
“The PR industry has been transformed by social networking sites such as Twitter and Facebook. A single consumer can now have an impact on the stock price of a Fortune 500 company – this is not something to be taken lightly,” shared Dave Armon, dna13’s Vice Chairman. “We understand how vital it is to have the right tools and strategies in place to become aware of issues as they arise to prevent them from turning into a crisis situation, and we are excited to share our ideas with our peers.”
Highlighted in dna13’s white paper ”Listening 101: Tips to integrate social media into your day-to-day- media monitoring” are six steps towards a comprehensive social media listening and engagement program (including how to strategize communications outreach and jump into the online conversation and measure). The white paper is available to download for free from the dna13 website (www.dna13.com) and dna13 blog.
dna13 will also share this white paper at the Public Relations Society of America’s annual conference November 7-10 in San Diego, CA. Dave Armon, the new Vice Chairman of dna13 and former President and COO of PRNewswire, will also be available at the conference for interview.
About dna13
dna13 is the leading SaaS solution provider for reputation management and media monitoring. Providing complete visibility into global reputation, dna13 enables communicators to listen to what is being said about their company in print, major market TV, online and social media, securely align team members to ensure accuracy in corporate messaging, and engage with stakeholders and influencers to develop and nurture valuable relationships. Visit www.dna13.com for more information.
For further information: Alecia O’Brien, dna13, (613.562.0232 × 231, aobrien@dna13.com)
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