NEW YORK, NY – September 9, 2009 – dna13, the leading solution provider for reputation management and media monitoring, has released a new white paper outlining the best strategies for managing corporate reputations in today’s social media environment. The white paper is based on research that dna13 presented to the Reputation Institute’s Annual Conference earlier this year, as well as on advice from experts in the public relations industry.
“The PR industry has been transformed by social networking sites such as Twitter and Facebook. A single consumer can now have an impact on the stock price of a Fortune 500 company, which is not something to be taken lightly,” shared Alecia O’Brien, dna13’s Director of Marketing. “We understand how vital it is to have the right tools and strategies in place to manage issues as they arise to prevent them from turning into a crisis situation, and we are excited to share our ideas with our peers.”
Highlighted in dna13’s white paper is a list of the top 10 qualities to look for in a reputation management and media monitoring platform, including “real-time alerts,” “reporting and analysis,” and a “flexible architecture for media content integration.” The white paper is available to download for free from the dna13 website (www.dna13.com) and dna13 blog.
dna13 has also begun a conversation about social media best practices - asking the public relations and marketing community for input, tips, and other insightful information on different ways that they use social media tools to manage their company’s reputation. Tips can be emailed directly to PRSocialMediaTips@gmail.com, and will be featured in future whitepapers and PR industry trade journal articles.
About dna13
dna13 is a leading Software-as-a-Service (SaaS) solution provider for reputation management and media monitoring. Providing complete visibility into global reputation, dna13 enables communicators to listen to what is being said about their company in both traditional and online media sources, securely align team members to plan the synchronized delivery of messages, and engage with stakeholders to develop and nurture valuable relationships. Visit www.dna13.com for more information.
For further information: Alecia O’Brien, dna13, (613.562.0232 × 231, aobrien@dna13.com)
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