SAN FRANCISCO, CA — April 29, 2009 — dna13 released its’ Spring ’09 edition of its reputation management platform today with new features that provide the C-suite with real-time insight into brand performance and reputation management. This new release features dashboards and roll-up global brand reputation and performance reports, giving business leaders confidence and control over their corporate reputation.
“The C-suite and corporate investors need to know how the company’s brand performs daily as it impacts share price, and secondly, how its campaigns perform as they affect consumer perception,” noted Chris Johnson, Founder and CMO of dna13. “Salesforce.com has proven that an enterprise system can revolutionize the sales department of a company. dna13 offers the same 20,000 foot view for corporate leaders, allowing them to step back from the details, analyze and make intelligent, informed adjustments - quickly.”
Some of the new key features to look for include:
- Dashboards to quickly retrieve, view, and analyze data for real-time visual insight into key trends;
- Roll-up reporting capabilities for products, line of business or geographic regions; and
- Media directory enhancements.
Spring ’09 is available now in dna13’s flagship product, dnaEnterprise, an on-demand enterprise application designed to help global organizations manage, monitor and measure their brand and reputation in real-time. dnaEnterprise consolidates media content sources, critical brand data and key stakeholder information into a brand data warehouse and provides a suite of integrated applications to help organizations better manage and automate the end-to-end PR processes. dnaEnterprise is built on an enterprise class architecture that delivers the scalability, reliability and security demanded by global organizations like Royal Bank of Canada, Anglo American and Centre for Responsible Lending.
About dna13
dna13 is a leading Software-as-a-Service (SaaS) solution provider for brand and reputation management. As the global leader for on-demand software for real-time reputation management, dnaEnterprise provides complete visibility into global reputation. It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels. Visit www.dna13.com for more information.
For further information: Alecia O’Brien, dna13, (613.562.0232 × 231, aobrien@dna13.com)
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