OTTAWA, ON, August 26, 2008 — dna13’s Vice President of Products, Paul Philp, will join other digital communications experts this October for the PR News Digital PR “Best Practices” Summit. The Summit, to be held in New York, will bring together field experts to share ideas, tactics, and lessons learned to help communications professionals seize the opportunities of the Web and emerging public relations technologies.
Paul Philp will moderate a panel of digital media experts including Steve Cody, President of Peppercom, Jennifer Martin, Director of Public Relations, CNN, and Surya Yalamanchili, Director of Marketing, LinkedIn, on the topic of “Closing the Gap with the C-Suite.”
Panelists will discuss the battle communications executive’s face in attempting to gain support from upper management of a social media management, media monitoring and measurement strategy. Best practices and case studies will be examined providing attendees with tips on how to close to gap between PR imperatives and C-suite resistance.
The Digital PR summit will be held October 3 at the Grand Hyatt in New York City and will include speakers from leading companies, agencies and associations. The Summit is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, PR software applications and online resources to improve their organization’s reputation, mindshare and bottom line.
Attendees will leave this one–day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of online. To register visit www.prnewsonline.com/summit.
-##-About dna13
dna13 is a leading Software-as-a-Service (SaaS) solution provider for brand and reputation management. Our flagship product, dnaEnterprise, is an on-demand solution designed to help global organizations manage, monitor and measure their brand and reputation in real time. dnaEnterprise consolidates media content sources, critical brand data and key stakeholder information into a brand data warehouse and provides a suite of integrated applications to help organizations better manage and automate the end-to-end PR processes. dnaEnterprise is built on an enterprise class architecture that delivers the scalability, reliability and security demanded by global organizations. More than 100 brands rely on the dna13 platform. Visit www.dna13.com for more information.
For further information: Alecia O’Brien, dna13, (613) 562-0232 × 231, aobrien@dna13.com
