Leverage these informative resources to learn more about best practices for PR and corporate communications management, as well as dna13 products and solutions.
Product Fact Sheet
dna13 - media intelligence and public relations management
Want to know exactly what dna13 can do for you? Download our Product Fact Sheet, and take a closer look at how dna13 has been transforming public relations and communications departments around the globe.
White Papers - PR Software and Reputation Management Software
Continuous Measurement and Analysis
Learn how to execute PR plans better through continuous measurement and analysis.
Social CRM Changes the Game
Strategies for managing customer relationships through social engagement - featuring examples from Get Satisfaction, Dell and Alaska Airlines.
Speed Kills
Tips for managing crisis in the era of social media. Learn from the experiences of two case studies: CDC and Ford Motor Company.
Are your ears burning?
This white paper shares the top 4 expert tips that every PR professional should know, to ensure your company is working in synch.
How to select PR software that safeguards your brand and reputation
Learn how to select the appropriate PR software, and build a sophisticated reputation management strategy.
Social Media Tips Sheet
Learn the top social media lessons from 2009, as we interviewed industry experts for their tips and best practices.
Listening 101
Learn how to effectively listen to conversations about your brand, and gain key tips for integrating social media into your day-to-day media monitoring activities.
It Ain't Slander if it's True!
Demonstrating the ways that consumers are using social media to impact your company's reputation, this paper highlights key ways to use social media to your advantage, and engage with stakeholders on their terms.
How Fortune 1000 Companies are Harnessing the Power of Social Media
Looking at companies such as Hyundai and Domino’s Pizza, this paper examines ways the F1000 is using social media to effectively engage with customers.
Social Media: The Economic Case for Online Engagement
This paper highlights how companies like JetBlue and MasterCard are leveraging social media to scale their message and reduce costs.
“All in One” – A Vendor Perspective
Evaluating Integrated PR Software? This paper highlights the top five reasons why global brands, such as Starbucks and Manulife Financial, are using dna13 to drive their brands.
Stakeholder Networking
The volume and reach of consumer generated media continues to expand exponentially, but are enterprises effectively handling this information overload? Learn how to leverage internal resources, encourage networking amongst stakeholders and external advisors, and take advantage of knowledge within.
Communications and Stakeholder Relationship Management in a Deadline Driven World
This paper highlights a revolutionary approach to maintaining persistent and real-time links between PR campaigns, issues, media queries and communications documents in a secure, collaborative workspace.
Customer Success Stories - Reputation Management Software
Canada's 'Most Respected Corporation' Manages Multiple Issues
Hear how the dna13 solution facilitates the entire communications lifecycle – including management, monitoring and measuring – for the communications issues and activities across the entire Royal Bank of Canada.
Professional Development Recordings - dna13
Social Media Webinar: Speed Kills
Tips for managing crisis in the era of social media. US Centers for Disease Control’s Social Media Strategist, Ann Aikin, presents a case study on the H1N1 crisis. [Duration: 60 minutes]
Webinar: Using Business Intelligence to Build Corporate Reputation and Support Strategic Decisions
Learn how to regain control over the conversations being had about your company. [Duration: 60 minutes]
Ragan Webinar: Communicating Tough Issues that Impact Your Corporate Reputation During a Down Economy
Learn key corporate communications strategies to help your company survive and thrive in a down economy. [Duration: 97 minutes]
BDI Webinar: Crisis Communications in the Age of Social Media
Learn best practices for engaging with social media in times of crisis, and hear the lessons learned from Domino's Pizza, after their recent YouTube incident. [Duration: 60 minutes]
BDI Webinar: Online Reputation Management Strategies
Hear online reputation management case studies of two brands both heavily engaged online - Johnson & Johnson and Dell, and best practices for technology utilization for online reputation management from dna13. [Duration: 60 minutes]
BDI Webinar: Reputation Management Best Practices
Hear why defending and monitoring your brand’s reputation has never been more challenging. Learn from McDonald's, MasterCard, Pepsi Bottling Group, the Reputation Institute and dna13 as they discuss best practices for brand reputation management. [Duration: 60 minutes]
Multimedia
Social Media Tips - Interviews with the Experts
Interviews with social media pros on best practices for engagement and reputation building. (6 videos, approx. 40 mins total)
2009 PRSA International Conference Video Broadcast
Watch our broadcast from the 2009 PRSA International Conference in San Diego, featuring interviews with key thought leaders, and PRSA sessions. (3 videos, approx. 3 hours total)
Executive Briefing Books to Brief Senior Management in an Instant
Is it taking you too long to bring your senior management up to date on your key issues? Learn how dna13 can help you produce executive briefing books in only 4 clicks. (01:07)
Providing the C-Suite With PR Metrics
In today’s tough economic climate, where departmental budgets are being slashed or at least eyed more closely, how can you demonstrate and validate PR’s worth to your organization or your clients? (03:13)
Steps for PR Proof of ROI
Ultimately, in a down economy, marketers must be open to new media opportunities – a recession is a rare and an excellent opportunity to leverage and innovate with new technologies. (02:39)Most Popular Downloads
Social Media Tips Sheet
Learn the top social media lessons from 2009, as we interviewed industry experts for their tips and best practices.
Listening 101
Learn how to effectively listen to conversations about your brand, and gain key tips for integrating social media into your day-to-day media monitoring activities.
White Paper: Top 10 tips for reputation management in social networks
Demonstrating the ways that consumers are using social media to impact your company's reputation, this paper highlights key ways to use social media to your advantage, and engage with stakeholders on their terms.
Webinar: Crisis Communications in the Age of Social Media
Learn best practices for engaging with social media in times of crisis, and hear the lessons learned from Domino's Pizza, after their recent YouTube incident. [Duration: 60 minutes]
