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Marketing Specialist
dna13 is a leading Software-as-a-Service (SaaS) solution provider for brand and reputation management. Our flagship product, dnaEnterprise, is an on-demand solution designed to help PR professionals manage, monitor and measure their brand and reputation in real time. Today, more than 100 global brands rely on the dna13 platform including Starbucks, Honda, McDonalds and the Royal Bank. With global collaboration tools, dna13 singularly automates campaign and media relations management, real time media monitoring, as well as campaign and media analytics.
dna13 is a young and dynamic technology company, poised for huge market and global growth. Candidate must be driven to grow with the business as we grow.
Job Description:
We are currently seeking a Marketing Specialist to extend our marketing campaign execution and analytics reach and coordinate our event participation. The successful candidate will be internet and new media savvy and responsible for email and online advertising campaigns, online seminars and tradeshows. This role will report to the dna13 Marketing Manager.
Duties and Responsibilites:
- Support, develop, and implement marketing initiatives for dna13
- Prepare web copy, direct mail pieces, print and electronic advertisements and email announcements
- Execute direct and e-marketing programs, track success and analyze metrics and results to provide actionable insights
- Maintenance of company website and blog; create web landing pages as required
- Manage online advertising campaigns and analytics to ensure effectiveness
- Coordinate offsite events and trade shows including the management of print suppliers and shipments
- Manage marketing systems (i.e. webinar platforms, web analytics programs, email clients)
Candidate Qualifications:
- Passionate and driven to succeed
- Minimum 3 years experience in developing and implementing marketing initiatives including email campaigns, web strategies/internet marketing
- Experience with web/online marketing including hands-on development with Adobe Contribute or preferably Dreamweaver
- Well-organized and detail oriented to ensure successful execution of initiatives.
- Strong analytical skills for campaign analysis and ROI
- Strong written communication skills
- High level of initiative, demonstrating the ability to recognize and anticipate what needs to be done and act on it
- Experience with a marketing automation platform (i.e. V-Trenz, Eloqua, Manticore) and Salesforce.com would be an asset
Should you be interested in this position, please submit your resume to HR@dna13.com. |
